At the 2009 North American International Auto Show, Toyota debuted the third-generation Prius to the world.
Bob Carter, Toyota Division Group Vice President and General Manager, Toyota Motor Sales, U.S.A., Inc. said of the new Prius at the press conference, that it is “the all-new version of the vehicle that served as the catalyst for Toyota’s commitment to preserving and improving the world in which we live.”
In 1997, the Prius went on sale in Japan as the world’s first mass-produced gas-electric hybrid vehicle. Today, the Prius is the world’s best-selling hybrid with more than one million sold across 44 countries and regions.
Toyota plans to sell the new Prius in eighty countries worldwide in the future. That will put the Prius near the top of Toyota’s best-selling vehicles around the world along with the Camry and Corolla.
According to Carter, the Prius has evolved to meet the changing needs of its growing and diverse customer base.
Carter says, “The new Prius will achieve an estimated combined 50 miles per gallon, thanks to its unique shape, a larger engine, and smaller, more efficient hybrid components.”
Toyota hasn’t made a radical change to the design, mainly because it’s the most aerodynamic shape available and partly because the Prius’ silhouette is iconic – you can spot a Prius from 100 yards away.
Its sleek design means the new Prius has a point-two-five coefficient of drag, making it the world’s most aerodynamic production vehicle.
The new Prius, unlike most of its competitors, will still be a full hybrid utilizing Hybrid Synergy Drive, running on either gas alone, electric power alone, or a combination of both.
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